http://likeiknowit.wordpress.com/2008/05/14/prometeus-the-media-revolution/

Pure Verticals’ Patent-Pending Technology Revolutionizes Monetization of User Generated Content (MUGC) -
http://www.pr-inside.com/the-unique-mugc-platform-allows-end-r321019.htm

User control over who and what they advertise – direct product/brand endorsement – focused on social networks (virtual communities where “like-minded” groups share their passion), and it appears delivered in a manner where business serves the consumer, they do not run the system (read: the social community’s integrity is maintained).

It’s about time!

Well done Pure Verticals.

Steven

Arguably, since the Internet became mainstream in the mid-late 90’s people were using these tools to create and moderate information/content. One needs to look no further than early newsgroups and internet forums to see the large number of people, who for the most part, have been spending their own time to moderate internet content for free! Imagine, people actually doing a form of work for free? I guess it helps that you don’t need to get off your butt to do it.

Wikipedia has a large group of people who moderate the site’s content in the interest of preserving its accuracy. People moderate discussion forums to keep them a relatively civil environment.

Many people rely on blogs, discussion boards and Wikipedia for their daily news now, and moderators certainly wield an intriguing form of power. People can always go to a new website to look for information but I would suggest that a well moderated environment lends to the credibility of the site and is an essential part of generating a community around it.

I might be wrong, but any user who generates content, comes into light with more or less a selfish prupose, be it monitory or claim to nominal fame. Take Yahoo! Answers for example, where every answer can be rated. This urges the users to come up with good answers, hence resulting popularity in the related community.

We can also fade into something known as the ‘viral effect’ here, where the advertiser can throw in a debate and users can feed from it with their own opinions. Sure, we can talk about irrelavant content here, but its still user generated. It can help advertising, if the advertiser promises a return of some kind. Its also easy for the advertiser to say that they do not hold the copyrights on users’ opinions on sensitive topics, but, very, very harmful for the reputation.

the virtue is the fact that it gives the end user the power to showcase himself and his good, bad, ugly work to all concerned.

the downfall is the fact that since it is by the people media, the governing factor does not exist leading to serious issues such as copyright infringement, trashy content etc. in such media the number of trashy content always exceeds the amount of good or technically correct content. so many a times, it becomes content largely for all who are not concerned.

also it is not a great tool or platform for any advertiser, since the target audience (the viewer) is largely unidentified.

It seems that this assumption would be correct most of the time. For example, it’s probably unlikely that someone would create and share a YouTube video without ever having viewed anyone else’s videos on the site. True, this would not apply to the first person to ever post content on a site, but that is only provided that the person was never a “user” of that type of content in a different forum or media.